Subaru Certified Digital Program

Roadster is pleased to help Subaru dealers provide consumers with a better car-buying experience online and in store — one that is modern, seamless and streamlined. Our Omnichannel Commerce platform, Express Storefront, has helped dealerships dramatically increase CSI and sales efficiency, while reducing sales costs. Learn more below.

Express Storefront®

Commerce solutions for today’s modern dealership

Deal-building tools

Empower customers to build their own deal seamlessly, whether at home or in your showroom, with guidance from your agents.


Multiple payment options

Show customers exactly what they’ll owe for their vehicle (including taxes, fees and discounts applied), and let them choose how they want to pay for it.


Easy trade valuation

Allow customers to factor their trade-in value into the deal using Roadster’s Express Trade® or a third-party trade solution of your choice*.


Secure credit application

Enable shoppers to submit a credit application from the convenience of their computer or mobile device, and to upload photos of their driver’s license and insurance card. Everything’s encrypted and secured by two-factor authentication.


Service and protection plans

Drive more revenue by prominently promoting your service and protection plans throughout the shopping experience.


Optional accessories store

Entice shoppers with add-ons — from cargo nets to cross bars — and watch your profits grow.


Sales agent tools

Enable your internet and BDC teams to share interactive deal sheets with customers who ask about pricing via phone or email, or who are soon to be off-lease.


Vehicle Recommender

Use this showroom tool to assess customers needs, provide vehicle comparisons and help them decide on exactly the right ride.


Deal management tools

Communicate with customers, receive their credit application and trade-in information, and manage the entire deal jacket with ease and efficiency.


Free marketing assets

Drive shoppers to your Express Storefront using marketing assets we provide that are completely customized to your brand.


Integrated Checkout

Enable customers to start structuring their deal without leaving your website, and then click to the Express Storefront to take the next steps.


Self-guided learning

Educate your team about the ins and outs of our Express Storefront on your own time using Roadster Academy. Our self-guided learning portal features multimedia courses and quizzes designed for each role within your dealership, so everyone can become “Express Storefront Certified” prior to training day.


Expert support

Get the expert guidance you need to succeed at each step. Your dedicated Dealer Success Manager will lead your team through an extensive onsite training during launch, and help you evolve your processes and optimize your results every few weeks thereafter.

Eligible for co-op with available SAF (Subaru Advertising Fund); 50-70% depending on Retailer (SDC 50%)

*The following third-party trade solutions are available for integration: Kelley Blue Book ICO, Kelley Blue Book Trade-In Value, TradePending, TrueCar and AutoHub.

Related Products

Express Trade®*

Roadster’s proprietary trade tool enables customers to use mobile-friendly technology to easily capture and submit their trade-in information to you. It gives you complete control over the value of the vehicle, and streamlines the process so you can make your customer a firm offer in minutes.

*Available for purchase as an Express Storefront add-on.
Average F&I profit per retail unit at $900 per copy, but that’s consistent with the dealership’s no-haggle strategy. F&I product penetrations are largely consistent across online transactions and in-store sales, with the dealership’s service contracts penetrating at a 40% rate when purchased online through Express Storefront. The in-store rate sits at 45%.
Jeff Miller
VP, Mark Miller Subaru
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