Ford Lincoln Fairfield
Check out how Ford Lincoln Fairfield uses their Express Store to power their Simple Price, Simple Process program — empowering sales agents to stay with customers through every step of the transaction, including F&I.
Everything in this business is about building trust and Roadster is truly a tool to help you do that.
General Manager, Ford Lincoln Fairfield
How Ford Lincoln Fairfield Uses Roadster
First Ford Lincoln store on the Roadster platform
100% negotiation free with simple price, payment and process philosophy
One person handles the deal from start to finish, including F&I
Uses Roadster to structure deals side-by-side with their customers
Increased warranty penetration rate to 45% by presenting plans upfront
Increased satisfaction with near perfect Net Promoter Score
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